Outside Suzhou International Expo Centre and on the square of Suzhou Culture and Arts Centre, diverse fairs and bazaars featuring characteristics of different districts of Suzhou kicked off at the same time, featuring over 200 brands offering dazzling creative products and activities, such as the lantern riddle guessing at the booth of Gusu District and the wide variety of coffee products from Kunshan.

Concurrently, the subway-themed exhibition zone showed creative cultural products from eight cities including Beijing, Chongqing, Hangzhou and Suzhou, while other zones respectively highlighted Suzhou’s No 1 Road around Taihu Lake, specialties of Jiangnan, crab cuisine, time-honored brands and trendy designs.

An online expo was underway synchronously, introducing Suzhou’s historical heritage, cultural and recreational experiences, handicrafts and food, and distributing digital coupons for cultural and tourism consumption.

The schedule of over 100 activities was unveiled on the opening day, including exchange activities for brand founders and managers, flash mob shows and other kinds of performances, a stamp collection campaign and virtual reality interactions, which were designed to add fun to grand feast of culture and creativity.